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WNTD-2010: Gender and tobacco with an emphasis on marketing to women

Controlling the epidemic of tobacco among women is an important part of any comprehensive tobacco control strategy. World No Tobacco Day 2010 will be designed to draw particular attention to the harmful effects of tobacco marketing towards women and girls. It will also highlight the need for the nearly 170 Parties to the WHO Framework Convention on Tobacco Control to ban all tobacco advertising, promotion and sponsorship in accordance with their constitutions or constitutional principles.

Women comprise about 20% of the world's more than 1 billion smokers. However, the epidemic of tobacco use among women is increasing in some countries. Women are a major target of opportunity for the tobacco industry, which needs to recruit new users to replace the nearly half of current users who will die prematurely from tobacco-related diseases.

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Tobacco Facts

Because there is a lag of several years between when people start using tobacco and when their health suffers, the epidemic of disease and death (as it appears today) has just begun in this world. Millions are going to die due to tobacco.

100 million deaths were caused by tobacco in the 20th century. If current trends continue, there will be up to one billion deaths in the 21st century.
Unchecked, tobacco-related deaths will increase to more than eight million a year by 2030, and 80% of those deaths will occur in the developing world.