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PostHeaderIcon WNTD-2010: Gender and tobacco with an emphasis on marketing to women

wntd-2010Controlling the epidemic of tobacco among women is an important part of any comprehensive tobacco control strategy. World No Tobacco Day 2010 will be designed to draw particular attention to the harmful effects of tobacco marketing towards women and girls. It will also highlight the need for the nearly 170 Parties to the WHO Framework Convention on Tobacco Control to ban all tobacco advertising, promotion and sponsorship in accordance with their constitutions or constitutional principles.

Women comprise about 20% of the world's more than 1 billion smokers. However, the epidemic of tobacco use among women is increasing in some countries. Women are a major target of opportunity for the tobacco industry, which needs to recruit new users to replace the nearly half of current users who will die prematurely from tobacco-related diseases.

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Tobacco Facts

Q. What is the connection between tobacco use and poverty?

A. The net economic effect of tobacco is to decrease an economy's productive capacity through death, increased poverty and higher health care costs. The tobacco epidemic makes global health inequalities worse. In most countries, tobacco use is higher among the poor than the rich and the poor suffer more from the consequences of tobacco-related diseases, creating economic hardship and perpetuating the cycle of poverty and illness. The early death of the primary wage earner is especially catastrophic for poor families and communities. In addition, money spent on tobacco means money not spent on basic necessities such as food, shelter, education and health care. In some developing countries, the lowest income group spend more than 10% of their household income on tobacco.