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PostHeaderIcon Say no to that first puff: docs to bring out short film to educate teenagers

noPune : Sep 17, 2010 :- A short film. It is the new prescription that a group of doctors in the city has come up with to connect with teenagers and steer them away from smoking or chewing tobacco. With growing concern about teenagers — particularly school-going children — smoking their “first puff” or tasting gutkha and getting addicted, the group plans to take the film to schools in the city, with an appeal to children to “choose life — not tobacco”.

Dr Vandana Joshi, an ENT specialist who along with others have set up PACE - Prevent Addictions through Child Education, said the film was aimed at emotionally connecting with the schoolchildren to make them aware of the ill-effects of tobacco and related substances. “Filmmakers Sumitra Bhave and Sunil Sukhthankar will be directing the short film that will emphasise the message... A fund-raiser musical programme will also be organised by the doctors’ orchestra Let’s Act on September 26, which will be compered by cardiologist Dr Jagdish Hiremath and social activist Dr Swati Bhave.”

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Tobacco Facts

Q. What is the connection between tobacco use and poverty?

A. The net economic effect of tobacco is to decrease an economy's productive capacity through death, increased poverty and higher health care costs. The tobacco epidemic makes global health inequalities worse. In most countries, tobacco use is higher among the poor than the rich and the poor suffer more from the consequences of tobacco-related diseases, creating economic hardship and perpetuating the cycle of poverty and illness. The early death of the primary wage earner is especially catastrophic for poor families and communities. In addition, money spent on tobacco means money not spent on basic necessities such as food, shelter, education and health care. In some developing countries, the lowest income group spend more than 10% of their household income on tobacco.